Pay Per Click Marketing Works Best
Since Google released AdWords to the public in February 2002, it has grown into a critical sales channel for millions of businesses.
Since Google released AdWords to the public in February 2002, it has grown into a critical sales channel for millions of businesses.
Establishing clear Key Performance Indicators (KPI’s) is CRITICAL.
What are your goals? It may be impressions and brand awareness, delivering a certain amount marketing qualified leads to your salesforce or purchases on your e-commerce site. Uncovering these goals will help us craft the campaign that can best meet them. In this phase we will:
Once your campaigns are live, we will scale strategies that show promise and refine those that underperform. Rigorous optimization is the most critical AdWords activity and it begins almost immediately following implementation of a new campaign. Ongoing management allows us to continuously refine your campaigns based on data collected. AdWords is a dynamic system. In addition to the dizzying rate of feature changes, searchers themselves are dynamic! In fact, 16 percent of the 3.5 billion Google searches performed daily have never been seen before.
Once your campaigns are live, we will scale strategies that show promise and refine those that underperform. Rigorous optimization is the most critical AdWords activity and it begins almost immediately following implementation of a new campaign.
Ongoing management allows us to continuously refine your campaigns based on data collected. AdWords is a dynamic system. In addition to the dizzying rate of feature changes, searchers themselves are dynamic! In fact, 16 percent of the 3.5 billion Google searches performed daily have never been seen before.
ONE TIME SETUP FEE: $2400
This fee covers the upfront work required to create a strong PPC foundation. All research & evaluation of existing data as well as the creation of initial campaigns is conducted during Phase I. By building campaigns that are optimally structured, L2P Media creates campaigns that are viewed favorably by Google’s quality score algorithm and deliver a lower cost-per-click.
MONTHLY MANAGEMENT FEE
Once your campaigns are live, we will begin relentless optimization of your campaigns. Our team is continually inside the account making changes to keywords, ad text, targeting, and other settings based on the results we observe.
Management is rendered on a month-to-month basis, and you are free to take over management of your account at any time. If you choose to manage the account on your own, you will retain full ownership and control of the account as well as all work performed up to that point.
Monthly Ad Spend | Management Fee |
Up to $6,000 | $1,200 |
$6,001-$10,000 | $1,500 |
$10,001-$15,000 | $2,000 |
$15,001-$20,000 | $2,400 |
$20,001-$30,000 | 12% of ad spend |
Above $30,000 | 10% of ad spend |
See what your competitors are spending and how to beat them. The best way to start is with a competitive analysis. We will look at your top PPC competitors and give you a real plan on how to beat them.
Our report includes:
Our PPC analysts will also audit our campaign history and uncover optimization opportunities you may be missing.