Pay Per Click Marketing Works Best
Since Google released AdWords to the public in February 2002, it has grown into a critical sales channel for millions of businesses.
We make bidding EASY. Here is our campaign process and how we’ll work with you. Every campaign is managed by a dedicated PPC expert that will be your “go to” contact.
Phase 1: New Client Onboarding
Establishing clear Key Performance Indicators (KPI’s) is CRITICAL.
What are your goals? It may be impressions and brand awareness, delivering a certain amount marketing qualified leads to your salesforce or purchases on your e-commerce site. Uncovering these goals will help us craft the campaign that can best meet them. In this phase we will:
- Develop a deep understanding of your business and competitive set
- Review any existing AdWords account data for insights to guide our initial approach
- Conduct keyword research including negatives
- Create extremely granular ad groupings to promote high quality score
- Develop multiple ad variations to enable a/b testing of ads
- Match type strategy: There are four match types to choose from, and each has a huge impact on costs and conversions.
Phase II: PPC Campaign Development
Once your campaigns are live, we will scale strategies that show promise and refine those that underperform. Rigorous optimization is the most critical AdWords activity and it begins almost immediately following implementation of a new campaign. Ongoing management allows us to continuously refine your campaigns based on data collected. AdWords is a dynamic system. In addition to the dizzying rate of feature changes, searchers themselves are dynamic! In fact, 16 percent of the 3.5 billion Google searches performed daily have never been seen before.
Phase III: Measure, Optimize and Scale
Once your campaigns are live, we will scale strategies that show promise and refine those that underperform. Rigorous optimization is the most critical AdWords activity and it begins almost immediately following implementation of a new campaign.
Ongoing management allows us to continuously refine your campaigns based on data collected. AdWords is a dynamic system. In addition to the dizzying rate of feature changes, searchers themselves are dynamic! In fact, 16 percent of the 3.5 billion Google searches performed daily have never been seen before.
How much do we charge?
ONE TIME SETUP FEE: $2400
This fee covers the upfront work required to create a strong PPC foundation. All research & evaluation of existing data as well as the creation of initial campaigns is conducted during Phase I. By building campaigns that are optimally structured, L2P Media creates campaigns that are viewed favorably by Google’s quality score algorithm and deliver a lower cost-per-click.
MONTHLY MANAGEMENT FEE
Once your campaigns are live, we will begin relentless optimization of your campaigns. Our team is continually inside the account making changes to keywords, ad text, targeting, and other settings based on the results we observe.
Management is rendered on a month-to-month basis, and you are free to take over management of your account at any time. If you choose to manage the account on your own, you will retain full ownership and control of the account as well as all work performed up to that point.
| Monthly Ad Spend | Management Fee |
| Up to $6,000 | $1,200 |
| $6,001-$10,000 | $1,500 |
| $10,001-$15,000 | $2,000 |
| $15,001-$20,000 | $2,400 |
| $20,001-$30,000 | 12% of ad spend |
| Above $30,000 | 10% of ad spend |
See what your competitors are spending and how to beat them. The best way to start is with a competitive analysis. We will look at your top PPC competitors and give you a real plan on how to beat them.
Our report includes:
- Top Performing Ads
- Estimated Ad Budget
- Top Performing Keywords
- Advertising History
Our PPC analysts will also audit our campaign history and uncover optimization opportunities you may be missing.
